LoveBook® about us group


In 2007, four friends and colleagues set out to create the most meaningful gift to express one's love for another. Instead of just saying "I love you", they wanted to get to the deeper meaning of love by helping people express the reasons why they love each other.

Rob, Chris, John, and Kevin began working on LoveBook®, a personalized book of all the reasons why you love someone. They believed that spreading love, in all its forms, was an important goal. Whether the book was intended for a romantic relationship, a friend, or family member, their online system could provide a way to help the user express their love for any individual in an adorable keepsake.

Throughout the 11 years since LoveBook® began, they built an amazing team of talented developers, designers, and customer relations experts to help fulfill their mission of connecting people and building relationships through LoveBook®'s various products.


PURPOSE: To share and spread love between individuals, couples, and families.

MISSION: To use technology for creating products & services that enable people to build relationships in creative ways.

VISION: To be a conscious force for love, connection, and prosperity. We believe in helping the world share positivity through love.



Kevin ZalewskiKevin Zalewski

Kevin Zalewski

Co-Founder & Chief Technology Officer

Loves puppies and sneezing.

John BaranowskiJohn Baranowski

John Baranowski

Co-Founder & Chief Information Officer

Loves Hallmark movies and driving fast.

Adam MerrifieldAdam Merrifield

Adam Merrifield

Director of Technology

Loves creating new experiences.

Keith GKeith G

Keith G

Director of Development

Loves Manhattans.

Bill RichardsBill Richards

Bill Richards


Loves making things and breaking things.

Nick BaranowskiNick Baranowski

Nick Baranowski


Loves butterfly kisses and pumpkin spice lattes.

Lydia HLydia H

Lydia H


Loves jackets, bikes, and beer.

Trent MTrent M

Trent M


Loves jet skiing and real birds.


Brendan MBrendan M

Brendan M

Art Director

Loves typography and long walks to the beer fridge.

Heather CHeather C

Heather C


Loves dogs. And dogs. And more dogs. Pretty much just dogs.

Elizabeth PersonElizabeth Person

Elizabeth Person

Graphic Designer & Illustrator

Loves animated movies and learning new things.

Jenni SJenni S

Jenni S

Graphic Designer & Illustrator

Loves traveling and mint chocolate chip ice cream.

Robby MellingRobby Melling

Robby Melling

Multimedia Creative

Loves soccer, Star Wars, and road trips.


Chris SonjeowChris Sonjeow

Chris Sonjeow

Co-Founder & Chief Marketing Officer

Loves Vegas, dogs, and gaming.

Will BWill B

Will B

Director of Marketing

Loves craft beer, football, and gaming.

Ivy SIvy S

Ivy S

Social Media Specialist

Loves nature, anthropology, and doodling rad random things.

Sarah FSarah F

Sarah F

Social Media Assistant

Loves comedies, kickboxing, and online shopping.


Rob PattersonRob Patterson

Rob Patterson

Co-Founder & Chief Executive Officer

Loves trees and scary movies.

Jay AdelsonJay Adelson

Jay Adelson

Chief Strategy Officer

Loves pinball.

customer relations

Tony DTony D

Tony D

Director of Customer Relations

Loves cocktails, sushi, and superheroes.

Liam LLiam L

Liam L

Customer Relations

Loves spooky movies, a good sandwich, and sloths.

Rhonda MRhonda M

Rhonda M

Customer Relations

Loves travel, puppies, and chocolate.

Nikki WNikki W

Nikki W

Customer Relations

Loves her kids, baking, and watching Red Wings hockey.

Connor WConnor W

Connor W

Customer Relations

Loves letting matches burn down to his fingertips just to feel something.


Kaye BKaye B

Kaye B

Director of Administration

Loves her kids and going 'Up North'.


Steve RichSteve Rich

Steve Rich

General Counsel

Loves brevity, strong melody, and pretty lights.

Melisa RMelisa R

Melisa R

Contract & Compliance Manager

Loves tree swings, night swimming, and the Orion constellation.

VIP (very important pupper)



Professional morale booster

Loves rubber duckies, beanbags, and being a sassy pants.